About Us

“How Did 2 College-Aged Amateurs Build a Loyal Following of 3,000+ Magicians—Including Many Of The World’s Best Performers—in just 6 Months?”

Dear friend,

Can we tell you a secret?

We’ve spent the last few years thinking very hard about a whole lot of topics that seem to have ZERO connection to magic.

However, during the time we spent purposefully not studying magic…

We’ve discovered more ‘secrets’ about achieving success in magic than in any magic book we’ve ever read!

Over the last 6 months, our practice of these ‘outsider’ principles has resulted in thousands of magicians signing up for and reading our daily newsletter.

How?

To explain how this phenomenon works, let us tell you about two of the men who have impacted our magic the most—yet who have no connection to magic themselves!

The first is a man named Jay Abraham.

He was the first person to clearly show us a philosophy that changed how we approached magic.

Here is that philosophy:

“Breakthroughs come by going outside the source.”

Perhaps some examples would illustrate this…

1. FedEx, famous for its overnight delivery, borrowed the ‘hub and spoke’ model they use from the system the banks use to clear checks overnight.

2. Roll-on deodorant borrowed its mechanism from the humble ball-point pen!

The bottom line is this:

When you think differently and explore concepts outside of magic, you almost always discover concepts and ideas that you can ‘borrow’ and bring back to magic.

Honestly, it’s like an unfair advantage. No one else knows this stuff—and why would they?

If they’re only studying magic, they’re only going to keep on finding what everyone else is finding.

In other words, their growth can only be linear.

But if you draw your inspiration from sources that no one else has ever touched, you’ll be able to do things that no one else has ever even thought about!

Your growth will be exponential.

THAT’S how you become the smartest magician in the room.

However…

By definition, thinking differently is hard. It’s challenging. It takes you outside your comfort zone—outside the cookie jar of magic.

In other words, it gives you PROBLEMS.

But far from being a bad thing—that’s exactly what magicians need right now!

To explain, let us tell you about the next man we want to pay homage to—Ray Dalio, economist and legendary investor.

In his incredible book, Principles, he talks about how the process of evolving via confronting and overcoming these problems will help you ‘ascend’ to higher and higher levels.

From your new vantage point, you’ll be able to see that most of the problems are similar in type—and that the same solutions will work across different industries, hobbies and pursuits.

This is the secret.

This methodology is what we’re going to show you how to do and apply to magic, step-by-step, by simply reading our emails.

If all that sounds intimidating, don’t worry.

We walk you through it step by step, email by email.

In the meantime, you can see these techniques in action on our official podcast, Of Sleights and Men.

You can start listening by clicking below…