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The Daily Magician

365 Lessons on the Art of Magic


On Monday, the 18th May 2020 (over 5 years ago), we sent our first email.

Since then, we’ve written approximately 1677 more emails, along with producing 27+ products and interviewing 61 of the world’s best magicians.

(It’s getting hard to keep track, but we’ve probably written well over a million words on magic.)

We’ve never claimed to be the very best magicians to grace planet earth, but it’s nearly impossible to spend THIS many hours thinking and writing about magic without having a whole host of insightful and unique ideas on the topic.

We’ve always wanted to produce a book that contains all these ideas in one place, and earlier this year, that’s what we finally did.

The Daily Magician — 365 Lessons on the Art of Magic is the first and possibly last magic book we’ll make.

This book is a collection of all the best ideas we’ve shared over the last number of years (+ some we haven’t shared), where every day of the year is paired with an essay/effect/insight that we believe will make you a better magician.


In other words, you can open this book up on January 1st and read a new magic lesson every day until the end of the year. 


Our goal is that this book serves not only as a wealth of knowledge but a practical, everyday reminder of important magic principles—that over the course of a year can change the way you think about magic and maybe even life.


When we first released this book nearly a year ago, we printed just 100 copies—and they sold out in a week. We’ve decided to produce only another 100 copies for this second edition.

Because the book is large and made to an exceptionally high standard, printing and fulfilling each copy is costly and time-consuming. Without a warehouse, every order is done one by one.

As a result, this may be the final time we print the book.


If you’re a longtime reader and need no further convincing, feel free to order right away to secure your spot among these 100 copies.

If you’re newer to our work or want to hear more details, keep reading below…

Order Now!


The Daily Magician — 365 Lessons on the Art of Magic

This A4, limited-release, hardcover book is approximately 135,000 words and 365+ pages.

This book contains the biggest lessons we’ve learned over the last half-decade of working in magic.

Inside, you’ll read:

  • How to tap into the way your brain is wired to make achieving your goals a non-negotiable (January 2nd)
  • A principle noted by both an ancient Roman emperor and modern hedge-fund manager that helps you overcome obstacles on the way to your goals (January 8th)
  • Why people that say ‘you don’t need more magic’ are both right and wrong (January 23rd)
  • What you can learn from great but lesser known magicians of history like Harry Kellar and David Devant (February 3rd and 4th)
  • Five of the oldest but most powerful principles in magic and examples of how to use them (February 15th - 19th)
  • What you can learn about creativity from a prolific magician who inspired the creators of Batman (February 22nd)
  • The book we recommend more often than any other—and it’s not magic-related (March 1st)
  • How the work of an Austrian-Hungarian psychologist can transform the way you study magic (March 4th)
  • How to create the most impossible magic possible, according to Bruno of Joao Miranda magic (March 21st)
  • Why Plato would love the double lift and whether magic is an art (April 18th - 19th)
  • Why magic is a great hobby for any age, and why we don’t believe you’re ever too old to start (May 17th)
  • Three card tricks that will fool many magicians (May 28th - 30th)
  • The great Darwin Ortiz' advice on how to develop your own style and why doing so is important (June 4th)
  • Triumph is a perfect trick and we can prove it (June 27th)
  • The most underrated magic technique (July 11th)
  • A widely unpublished method for ‘Out of This World’ that we’d totally forgotten about but very much like (August 26th)
  • A kicker ending to Weighing the Cards where the whole deck turns blank—another one that we’d totally forgotten to publicly release (August 29th)
  • Our 10 biggest ideas about magic (found throughout the book)
  • Why we think jazz magic is special and vastly underrated (September 7th)
  • A mindset Roger Federer applied to high-stakes tennis matches that can change the way you think about failing a magic trick (September 12th)
  • How to make your magic almost impossible to reverse engineer (September 21st)
  • The best impromptu effect—probably not the answer you expect (September 31st)
  • What magicians can learn from writers about keeping their audience on the edge of their seats (October 5th)
  • The three pillars of good communication (October 11th)
  • The magic theory that Juan Tamariz rates as MORE deceptive than the method itself (October 28th)
  • The big secret to making magic natural (November 11th)
  • 7 things to know about performing street magic from our friend and former street magician Steven Bridges (November 26th)
  • The two emotions you never want your audience to feel (November 30th)
  • Two incredibly important words for working magicians that want more gigs (December 4th)
  • One of our favorite tricks, based on an old Hofzinser plot and page 263 of Mnemonica (December 21st)
  • What you can learn from Ernest Shackleton and a lesson from one of our all time favorite books (December 30th)

Of course, that’s just a handful of the days or around 13.4% of the total insights shared in the book.


Also, for this second print, we've added one page with something absolutely insane on it. A method we won't and frankly can't share anywhere else but in this book. Those who bought the first edition will be sent it as well. We genuinely can't say any more than that. 


Trust us, you'll know the page when you find it...

If you’ve ever found our emails helpful, useful or even just entertaining—this book takes the very best of the insights we’ve shared (+ some we haven't) and amplifies them, packaging them into a 365 day journey that you can follow along with.

If you read each of these 365 lessons, we can almost guarantee that you’ll become a more skilled magician, a stronger performer, and maybe even a better person.


That's the experience that all of these readers have had...

“There’s a reason that some of the top magicians in the world reach out to The Daily Magician for help. They. Know. Their. Stuff! When I get an email from them, I stop what I’m doing and read it immediately! They’re THAT good.” 

- Steven Bridges


"The Daily Magician Newsletter is a must-read any time it hits my inbox. Benji and Jacob really know how to get the wheels turning, asking the questions that don't always get asked. What I love about the Daily Magician newsletter is it challenges the status quo. What can we be doing better as performers? How can we continue to grow? What will keep us questioning what we're doing, why, and how it is received by the people we're performing for." 

- Jim


"Jacob & Benji are two of my favorite creators...the reason magic keeps moving forward in today's communication age." 

- Richard


"Look forward to "The Daily Magician" newsletter every time it arrives to my Inbox. Always a fresh and intriguing insight that is shared, that keeps the magic mind fresh!" 

- Craig Schweiger


"I look forward to each and every edition of this newsletter — it’s a “must read” for magicians from beginners to experts."

- Gary


"Hands down you two are two of the hardest working contributors to the magic community! You obviously care about every aspect of the art and practice of magic. Bravo to you for your generosity on behalf of your fellow magicians!" 

- Michael Grant


 "I almost never leave reviews, something has to be exceptional to get me to do so. Just the newsletters I've received alone are full of quality material. A lot of times when magic dealers give away freebies they're usually rudimentary at best, but Benji and Jacob offer quality effects that I guarantee you will use. I don't say that lightly; I'm picky about the things I choose to invest my precious time learning. Life is short and I know we all can't find enough hours in the day to do everything we would like. If you're like me and you live in that kind of world, then The Daily Magician is definitely for you." 

- Earl Curry


"I fairly new to the game here, but was introduced to this company via a respected magician. I can say that I’m not disappointed by the informative and helpful newsletters and am impressed with the money back guarantee on purchases that may not be the right fit. The only question now is which product do I buy next?" 

- Ben


"When each email appears i instantly click and read! Those emails are the highlight of most of my days." 

- Henry Ferris


"This newsletter is always on top of the latest magic trends and never send emails that are uninteresting. Highly recommend signing up." 

- Jason


"Hey Benji and Jacob, I've been subscribed to your newsletter for a while now and found it to be one of the most useful resources out there. I've learnt so much from your daily emails, honestly, it's more helpful than most paid resources. You guys have helped me, and probably heaps more aspirating magicians to become more confident, improve our presentation and just become a better magician in general. Thank you guys."

- Ethan


"I really enjoy your emails. A couple months ago I started loosing my affinity in performing. Your stories, recommendations and tricks helped me get back to where I was years ago. To fall in love with magic again. Keep up the good work!"

- Dara Daniel


"You guys are great, seriously! I don't know of any other magicians that put in as much time and effort into their newsletter and just overall their free content as much as you guys do."

- Josh


"Benji & Jacob (the core of the team at The Daily Magician as I understand it) are truly unique in their approach to creating and presenting magic to us, their consumers. What causes them to stand out from all the rest is the very thoughtful, actually intellectual, approach they take to magic ... it's creation, it's marketing, it's teaching. They are deep thinkers and it shows. They also radiate a brand of simple good-hearted honesty that is rare in the sea of barracudas and sharks found at many other purveyors of magic we all frequent. They are worthy and deserve to succeed. They put their hearts on their sleeve, not up their sleeve. And that is quite rare these days, and it shows."

- Anonymous Reader


"These guys work hard to give you the most important thing a magician should have: knowledge. Anybody can sell gimmicks, and too many do, but not everybody dedicates their time to deep-diving for the sole purpose of sharing what they find. If you want something more important than the latest fire watch, you can be sure you'll get the good stuff from the Daily Magician. They are consistent both in terms of quality and quantity. I have had fun looking back at the bare-bones, beginner, must-learn principles that have long been forgotten, dug up by the Daily Magician. You will, too."

- Anonymous Reader

What will the book cost?

Each copy of this book will cost £55 plus shipping.

Want to get our special signed edition (plus enter into the lucky dip)?


If you want to get the signed edition, plus be entered into our magic lucky dip, that will cost you £90 plus shipping. 


We have to ship the book to ourselves and then ship it to you; this alone will likely cost us a minimum of £20 for most customers.


However, not only will we be signing it, but we'll also be throwing in a special gift, completely for FREE!


See, we have a ton of magic in our office and we want to give some of it to you. 


We have many magic books, gimmicks, DVDs and more that we’ve collected over the years. 

As we said, we don't need all of them, and we want to give some of them to you.

Some of the items that will be sent out are worth $10, while others could be worth as much as $150.

When you buy a copy of our book and secure the signed edition, we’ll add a little something special from our magic collection for free!


(There are some real treasures we'll be sending out, can't wait to get them in your hands!)


Now £55 is quite standard for a magic book (although maybe not one of this size), but THIS isn’t…

The 100% Daily Magician LIFETIME Refund Guarantee

Our 100% refund guarantee—does it still stand?

You might be wondering—since this is our first real physical product—whether our ‘lifetime refund guarantee’ will still apply.

The answer is yes.

Even though this is a physical product, our 100% no questions asked refund policy still stands.

Yes—that means that even though this product costs us a significant amount to produce (nearly half of the overall price), we will still refund you 100% of what you paid if you don’t find the content right for you. Plus you can keep the book. We’re happy to take a loss on this product if that’s what’s required to uphold our standards.

Let us know if you know of ANY other magic company making you this offer.

(We’ll wait.)

Final thoughts: The Daily Magician - 365 Lessons on the Art of Magic. 


Right now, we are taking orders until we hit our limit of 100 books ordered. If there is still a checkout form below, that means we have not yet hit capacity—once we do, we will remove the order form.

Also, we have to print each book individually, so we do ask that you give us a little time to fulfil your order. We plan to get you your book within 30 days of your order (hopefully sooner)—we will be handling each order individually.


This book is a huge part of Daily Magician history, so every component - from paper to ink - is of the highest quality we can find. We can't wait to get these in your hands.

Fill out the form below to place your order:

Copyright - The Daily Magician